By Dale Hes, for First National Bank
FNB’s Capital Route brings you the FNB Mpumalanga Wine Show, part of FNB’s broader commitment to build community and regional development in provinces across South Africa by supporting activities that promote economic growth.
As Mpumalanga’s most popular wine showcase, the FNB wine show takes place in Nelspruit on 7 and 8 April. It allows local wine lovers to sample South Africa’s best produce without having to travel to opposite ends of the country.
The FNB Mpumalanga Wine Show is one of four FNB Regional Wine Shows featured on the ‘Capital Route’, sponsored annually by FNB Private Clients and FNB Private Wealth. In line with its belief that innovation and community involvement are catalysts for growth, FNB has chosen to support South Africa’s wine industry so that new and existing clients get to enjoy experiences which exceed expectations, while sharing in the achievements of South Africa’s leading winemakers. The Capital Route wine shows take place in East London, Mpumalanga, Port Elizabeth and Free State.
Demand for wine grows in Mpumulanga
In Mpumalanga, grape wineries are few and far between, and the greater Mpumalanga region has a population of around 4.3 million, compared to 4 million in 2014 (population senses 2015), with an increasingly varying range of disposable income looking for extra variety in terms of fine wine. Appreciation for the world-class wines of the Cape is growing, and events such as the FNB Mpumalanga Wine Show have acted as key drivers of this growth.
An increasing number of lodges, hotels, conference venues and restaurants have also been a major factor in driving up demand for top-quality wine in the province. Renowned wine authority Michael Fridjhon, director of the FNB regional wine shows, explains that fine wine is a key component in Mpumalanga’s sizeable hospitality industry.
“With attractions such as the Kruger National Park, Mpumalanga is a contributor to the South African tourism sector. Fine wine is a key driver for South African tourism, so bringing the best SA wines to Mpumalanga boosts the province significantly,” says Fridjhon.
Wine show is a major draw card
The FNB Mpumalanga Wine Show is consistently a sell-out from an exhibitor perspective, indicating that the region is regarded as a growing and valuable market.
“We can see ongoing strong growth, together with an ever-increasing local interest as new consumers – across all demographics – come to discover the pleasure of the best Cape wines. This is a pattern evident elsewhere and one which partly attracts the exhibitors to open up and participate in these provincial markets,” Fridjhon says.
Wine industry presents new economic opportunities
Entrepreneurs in Mpumalanga are starting to realise that the wine industry is presenting fresh opportunities. The demand generated by increased consumer exposure to fine wine has prompted an increase in the number of agents, regional depots and distributors of wines from the Cape.
And, with the wine industry in Mpumalanga on a strong upward curve, its growing footprint is creating more job opportunities, contributing to the economy and generating exposure for brands.
FNB’s ongoing strategy is to support local and community events that show the potential to grow, provide an experience that is beyond expectation and support economic development in local communities, and the FNB Mpumalanga Wine Show has played a major role in kick-starting this expansion. The FNB Wine Show sponsorship from our private banking business, FNB Private Wealth and FNB Private Clients, reaffirms FNB’s commitment to all these objectives”, says Sipho Silinda, CEO FNB Private Clients.
Where to purchase the FNB Wine Show tickets
Tickets are available online at Computicket, Money Market counters in Shoprite Checkers stores and at the door.
The FNB Wine Show promotes responsible drinking. No persons under the age of 18 will be allowed.